INNI Rewind 2014

INNI Rewind!

Did you know that according to ReelSEO, YouTube now beats Facebook at being the largest social media site? Talk about the power of sharing videos and creating entertaining content for all! Well, if you have been surfing some videos lately on YouTube, you would be familiar with YouTube Rewind - an annual short video that celebrates ‘the moments, memes and people that made 2014’. As the year draws to a close, we here at INNI would also like to take some time to celebrate our little successes this past year with our very own INNI Rewind!

Milestones for INNI

1. We were picked up by Marie Claire in July. The article featuring Ryan Gosling nail wraps went viral and was reposted over a hundred times across social media platforms like Facebook, Twitter and even Google+!
2. Our Facebook marketing campaign #InniForEmmys was launched early August to get our INNI fans to create a perfect nail for the Emmy’s red carpet. INNI Founder, Candice Chua, also set up a physical booth at the Emmy’s lounge with celebrities like Jenna Ushkowitz from Glee, Grey Damon from Percy Jackson and Michael Kelly from Changeling endorsing INNI! 
3. Did you catch us at New York Fashion Week? INNI was featured in Ann Yee’s Spring 2015 collection!
4. INNI supports National Breast Cancer Awareness Month! As part of our mission in empowering women, we designed special nail wraps to raise awareness for, and support those who are battling breast cancer. The proceeds from the sale of nail wraps were all donated to the Breast Cancer Research Foundation.
5. Staying true to our brand, INNI brings you maximum convenience with our collaboration with online retail platform Lazada.sg, from which you can purchase INNI Nails.
6. In November, the INNI-Schwarzkopf Finland collaboration went live! Anyone purchasing a box of hair dye could get a code for INNI nails. A dose of new hair colour AND funky nail wraps? You’re welcome! 
7. This December, we teamed up with Tiger Beer Singapore’s Uncage Campaign - which aptly resonates with INNI’s mission in empowering oneself and breaking boundaries. We celebrated this event with special Tiger Beer-inspired nail wraps, too.

What an exciting year it has been for us here at INNI! With many projects and events planned for the next year, we can’t say much yet - except do look out for 2015 - we will be making headlines once again and bringing more smiles your way!