INNI Nails was created for women who love to beautify their nails, but
dread the hassles involved. It was born out of my personal learning journey
with nail art.
As a newly initiated, I started painting my nails with conventional
nail polishes. Before long, I was frustrated. Not only were my endeavours
tedious and time-consuming, the end results were also short-lived. The designs
that I had so painstakingly applied on my nails would show cracks within a mere
3 days. That was way too much pain for too
little gain, I often lamented. However, as I was unaware of other
alternatives, I trudged on with nail polishes.
Photo: World Lifestyle
I then chanced upon gel nail polishes during a promotional manicure
session at a department store. The promoter shared that a gel manicure would last
for 2 weeks. At that instant, my eyes lit up and I queued for my turn. True to
her word, my nails were beautiful and untarnished for the next 14 days. I was
so satisfied that I purchased my own set of gel polishes and a UV lamp. Though
they were much more expensive than the usual nail polishes, it was a price I
gladly paid to rid myself of frustration.
Photo: Google
Oh, how naive I was! A couple of weeks in and I noticed my first
problem. Compared to nail polishes, the
gels were impossibly difficult to remove.
I had to soak my fingers in a nail polish remover for 15 minutes to
dissolve the gels before it came off in bits and pieces – along with the skin
on my fingers, mind you. I then chipped off the remaining gels before my nails
were clean once more.
Still, I chose skin and nail damage over the impermanence of nail
polishes, and continued to use gels. A few months in and the condition of my
nails began to worry me. They had become thin, easily breakable and bendable,
and were in an unhealthy tinge of yellow. I quickly did a brief search on the
Internet, and was alerted to even more upsetting news. Apparently constant
exposure to the UV lamp could cause rapid ageing of the users’ hands, and put
them at a higher risk of skin cancer. That
was way, way too much pain for a little bit of gain, I thought anxiously. Gel
nail polish was not the solution to my problem after all.
I had abandoned all hope when my friend’s nail wraps caught my
attention. Needless to say, I hopped on the bandwagon immediately and bought a
few for myself. It was wonderful. The
nail wraps were easy to apply, and had intricate designs that would have been
extremely difficult to pull off with nail polishes. Better still, they could
last up to weeks. At last, there was some
gain with no pain!
Unfortunately, my gain was not perfect. The use of nail wraps had
eased my frustration, but I was constrained by the designs available on the
market. Unlike in my earlier days of nail polishes and gels, I could no longer
create my own designs. I longed for the freedom of self-expression I had once
enjoyed, yet refused to give up the ease and convenience I was enjoying.
Photo: INNI Nails Facebook page
Then it hit me – I could
create a new brand of nail wraps that allows women to customize their own
designs! Lauri and Candice excitedly affirmed
its viability. Months of hard work later, along with a successful Kickstarter campaign,
we launched INNI Nails into the market.
INNI Nails is the fruit of my learning journey. It is the perfect
solution to my dissatisfaction with nail polishes, gel polishes, and the
mass-produced nail wraps.
And it will be yours too.
Love,
Katja
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