A New Beginning: (Un)conventional Beauty


A new year for some of us might include major plans to rework our wardrobes or finally getting a move on that get-fit programme you’ve always mentally planned but never followed through with. It brings with it a certain promise of discovery and even a re-discovery of yourself –– whether accented by a bold red lip colour or distilled in muted, subtle silhouettes or colours ––  and a willingness to dive in and be bold. So regardless of what little notes you’ve penciled to yourself in the edges of your planner or the grand (or imposing) list of new year’s Resolutions you’ve drawn up for yourself, we hope that this new year will bring you closer to a better version of yourself.
To celebrate the diversity of fashion created by you, the INNI team put together a series entitled The Other Side of Beauty, an exploratory forage into the elusive, less-heralded facets of beauty and fashion. For this entire month of January, we will be featuring a series of INNI “It Girls” –– women celebrated for their outstanding work and fashion sense –– as well as style commentaries on street trends that we find bold, eclectic and honest.

So join us on this journey to explore #theothersideofbeauty : we’d also love hear your ideas about what you find beautiful and bold in the comments below!

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About INNI


Founded in Singapore and Finland, INNI was created with a mission to help people be more creative, unique and beautiful.

We want to create more options for beauty products and make shopping easier, faster and more affordable. We want to build a community where everyone can be fashionable and stand out, sharing their unique looks and designs.

We believe that fashion should be collaborative and authentic. We believe in a supportive community where you can make a bold statement and be appreciated for expressing your personality.

We'd love to hear from you! For feedback or enquiries, please email support@inni.com.